The project
Sapia.ai is a recruitment tool utilising the latest AI technology to help brands find their next employees efficiently and effectively.
Used by brands such as Starbucks, Qantas, Iceland and Randstand. The AI Smart Interviewer allows employers to interview candidates in a less formal chat environment. After which their innovative software analysis’s the chat to determine whether if it would be a good match – for both candidate and employer.
Previously named PredictiveHire, Pelling Design were tasked in launching Sapia.ai’s new brand. With a new, more personal logo combined with the creation of the brand purpose “We exist to reveal the potential in all of us.” The brand naturally had to focus on people instead of the technology. Emotively connecting Sapia.ai with their target audience.
